Selling A Liquor Store


How To Sell A Liquor Store

Selling Your Liquor Store?


Selling a liquor store involves many steps from qualifying a buyer, accurate valuation, negotiations, due diligence process, potential seller financing options, navigating local and state liquor licensing laws, ensuring the business is in good standing, aligning with experienced liquor license attorneys, maximizing profit, minimizing taxation, and more. Throughout our extensive experience in the liquor license industry, we’ve been able to take more than 1600 liquor license and/or liquor store-related transactions across the finish line.

When selling a liquor store, you want to ensure that all of your hard work will be rewarded at closing and that you get the most profit in the shortest time.

If you’re looking for seller representation, we’re here to help - we have pre-qualified buyers ready to go should your store meet our criteria.

Want to Sell on Your Own?
Get Our 'DIY Seller’s Playbook' Today!

Selling a Liquor Store Privately


More than half of our listings don’t even hit the open marketplace. We have the unique ability to match buyers and sellers using our proprietary MATCH Method™ that we have developed over the past 20+ years in the liquor license industry. Our valued relationships with industry stakeholders allow sellers to leverage our expertise.

Liquor store owners who prefer discretion for one reason or another can have listings shown to only buyers screened and qualified by our sales team. We understand the serious buyers in the industry and already have relationships with them allowing our sellers to access our rolodex as needed.

Want to Sell on Your Own?
Get Our 'DIY Seller’s Playbook' Today!

Selling a Liquor Store


Whether you are an experienced owner looking to move on to the next chapter in your life, a business owner who’s struggling to make ends meet or an owner with multiple locations looking to upgrade, we’ve seen it all over our 20+ years in the business, and there’s nothing we can’t overcome to get you to your desired outcome.

We understand many owners are concerned about brokerage fees and “overpaying” for services; however, our experience is by the time we get to the finish line, sellers will often say, “I couldn’t have done it without you.” We’ve even had clients offer to pay us a bonus!

There are many moving parts in a liquor store sale that need attention: let us help. Owners need to focus on putting their best foot forward for potential buyers and keeping up with the day-to-day operations so sales aren’t impacted.

Many owners will come to us after trying to sell on their own without success. Even when buyers come knocking on their door with offers, we know they typically are based on low valuations or they are intentionally overvalued to get your attention at the start, and as negotiations continue, they devalue the business so much so that the seller can’t get pen to paper on any meaningful number.

In other scenarios, we have seen stores listed with other brokers who are generalists (meaning they also work with car washes, laundry mats and other businesses outside of the liquor industry) with hopes to “save on fees”. The result is no meaningful offers are presented and/or deals can’t get across the finish line. With our experience, resources, and know-how you can be assured you are getting top dollar for your liquor store.

Do’s & Don’ts of Selling Your Liquor Store


Market-Smart Moves: A Savvy Seller’s Formula To 'Sold'

7 Ways to Increase the Value of a Liquor Store


Skyrocket Your Profit Margins: Elite Strategies For Owners

How to Choose a Liquor Store Broker


Broker or Bust: How To Find A Liquor Store Broker Who Cares

5 Mistakes Sellers Make


Close Smarter, Not Harder: How to Dodge the Deal-Breakers Every Seller Should Fear

The Seller’s DIY Playbook


Sale Accelerator Secrets: The High-Octane Guide for Liquor Store Owners

3 Reasons Brokers Suck


Brokerage Breakdown: Spot the Warning Signs Before Your Sale Suffers

Feedback From Clients


Why you should hire our liquor store brokerage.


Throughout the process ​Dan was thoughtful, ​respectful, and a great ​sounding board. He help ​negotiate a great deal and ​had a buyer for our chain ​of Three stores very ​quickly. At the end of the ​process there is no doubt ​in my mind why he put the ​word “advisor” in his ​businesses name.


- At​las Liquors


After owning my retail ​wine shop for 30 years, I ​was ready to retire but ​apprehensive about the ​daunting task of selling it. ​Within days of contacting ​Dan, he represented my ​business to prospective ​buyers and brought me 2 ​great offers.


- Su​san F.


Dan is very calming and ​can get you from point A ​to point B - he knows how ​to deal with both sides ​and can get a deal across ​the finish line. At First I ​was hesitant abou​t fees however, in the ​end, I wanted to give the ​team a bonus because of​ their great​ work!


- John L.

Contact Us

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Suite 800 South

B​oston, MA 02109

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