Broker or Bust: How To Find A Liquor Store Broker Who Cares


Step Into The Circle of Trust With A Broker Who’s As Invested In Your Sale As You Are


Selecting the right broker is a critical decision when selling your liquor store. The expertise and effectiveness of your broker can significantly influence the sale’s success and profitability. Relationships matter and Liquor Store Advisor understands that this choice is not to be taken lightly. Below we'll unlock 4 essential factors to consider when choosing a broker to partner with on your journey to a successful sale.

Factor #1: Specialized Experience


When it comes to selling liquor stores, industry-specific experience is non-negotiable. A broker with a background in liquor store sales will have nuanced insights into the market, including regulatory hurdles and valuation standards. They possess a cultivated network of ready buyers and understand the unique selling points of liquor stores. Liquor Store Advisor prides itself on over two decades of specialized experience, offering you a tailored approach that generalist brokers simply can’t match. Selling over 1500+ liquor stores &/or licenses is not the same as selling a handful throughout the year - it’s very different than selling car washes, pet stores and other types of businesses.


“Dan was professional & a true gentleman. After talking with him, we quickly realised his confidence & knowledge of the marketplace as well as the key players in it, made him & his team the obvious choice.”

John, Recent Liquor Store Seller

Factor #2: Proven Track Record


A broker’s track record is a testament to their expertise. Evaluate their history of sales, focusing on businesses similar to yours. Look for consistent results and satisfied clients. At Liquor Store Advisor, we not only display our successes but also provide testimonials that speak to our commitment to excellence and client satisfaction. A proven track record doesn't just reassure – it promises.

We have over 1500+ transactions under our belt in multiple states, consulting with many National chains, government officials and successful business owners regularly. At this point, there’s nothing we haven’t seen before.

Factor #3: Communication and Transparency


The hallmark of a great broker is how effectively they communicate and whether they operate with transparency. Your broker should keep you informed through every step of the process, addressing your concerns and providing clear insights. Liquor Store Advisor is built on a foundation of open dialogue with clients, ensuring that you’re never in the dark about your sale’s progress. In our world, relationships are everything and you can see that in our past case studies, testimonials and decades-long connections.

Factor #4: Marketing and Resources


A broker should have a comprehensive plan to market your liquor store and the resources to execute it. This includes access to a pool of qualified buyers, online listings, and a marketing strategy tailored to your store’s strengths. Liquor Store Advisor uses a combination of traditional and innovative marketing techniques to put your listing in front of the right audience, ensuring maximum exposure and interest.

Did you know that Liquor Store Advisor has a Preferred Buyer’s List of pre-qualified individuals and corporations looking for the right fit? We have approved buyers waiting in line for great liquor stores; let us know if you’d like an introduction.

Curious About Selling Your Liquor Store?

Request A No Cost, Confidential Valuation!


Your broker is your partner in the journey of selling your liquor store. They should be as invested in achieving the best outcome as you are. As specialists in liquor store brokerage, Liquor Store Advisor is equipped with the experience, proven track record, communication skills, and marketing prowess necessary to guide you to a sale that meets your goals and exceeds your expectations. When you're ready to discuss the sale of your liquor store, reach out to a broker who embodies these essential qualities.


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Feedback From Clients

Why you should hire our liquor store brokerage.

Throughout the process Dan was thoughtful, respectful, and a great sounding board. He help negotiate a great deal and had a buyer for our chain of Three stores very quickly. At the end of the process there is no doubt in my mind why he put the word “advisor” in his businesses name.

- At​las Liquors

After owning my retail wine shop for 30 years, I was ready to retire but apprehensive about the daunting task of selling it. Within days of contacting Dan, he represented my business to prospective buyers and brought me 2 great offers.


- Susan F.

Dan is very calming and can get you from point A to point B - he knows how to deal with both sides and can get a deal across the finish line. At First I was hesitant about fees however, in the end, I wanted to give the team a bonus because of their great work!

- John L.

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10 Post Office Square

Suite 800 South

B​oston, MA 02109

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