3 Reasons Why Brokers Suck


Not All Business Brokers Are Created Equal


When embarking on the great responsibility of selling your liquor store, there are many things to consider in getting you the most value in the quickest amount of time possible. Who you choose to work with will determine what you can expect.

Reason #1: Too Expensive


The right broker brings more to the table than just selling the business - they maximize the sale price, can introduce other supporting experts to your team (attorney, accountant, etc.), handle complex regulations and negotiations, bring highly qualified buyers to the table, and streamline the selling process. When doing a cost-benefit analysis of hiring a broker for your transaction, you need someone who’s been there before (over 1500+ times) in the liquor industry and can save you time by understanding the next steps better than anyone else. Liquor Store Advisor operates on transparent and fair pricing, backed by a track record of satisfied clients who consider the service more of an investment than a cost.

In the past, we’ve had liquor store owners who were concerned about our fee initially; however, they’ve come back and told us “it was worth every penny” at the end. When brokers don't deliver what they promise, they are overcharging. We have hundreds of clients who will tell you, we're worth every penny.


“In the end, if it were up to me, I would have given (them) a bonus. There’s no way we would have gotten the deal done without (them). It felt like we were selling to family - everyone got what they wanted.”

John, Recent Liquor Store Seller

Reason #2: Poor Communication


The single most important part of any deal and successful business relationship is having constant communication and transparency in the brokerage process. Miscommunications can lead to missed opportunities, delays, and frustrations. Sellers who come to us from other brokerages tell us this is mainly their reason why.

At Liquor Store Advisor, we have a dedicated Client Concierge who ensures clients are informed, involved, and confident throughout the process.

We will ensure you are in the loop every step of the way.

Reason #3: No Experience


The liquor store industry is complex and requires a specific set of skills, connections and know-how.

Our team has more than 50+ years of combined experience in the liquor industry over more than 1500+ transactions.

Liquor Store Advisor is the only business brokerage specializing in liquor store transactions in the country. We don’t sell car washes, daycares or funeral homes. Our focus is liquor stores and liquor licenses - it’s our specialty and always has been!

BONUS Reason: Comprehensive Service Offering


Beyond the initial sale or purchase, Liquor Store Advisor offers ongoing support and advisory services to ensure clients not only get the best transaction but also continue to thrive post-deal. From strategic planning for future growth to compliance advisory, market analysis, and other strategic industry advice, Liquor Store Advisor stands as a long-term partner for liquor store owners.

When you work with us you get access not only to our experienced team; you get access to our extensive network of owners, buyers, expert partners and industry connections.

Curious About Selling Your Liquor Store?

Request A No Cost, Confidential Valuation!


Choosing the right broker is crucial for the success of selling your liquor store. Liquor Store Advisor is not just a brokerage but a specialized partner that brings tremendous value, experience, and dedicated service to every transaction. With Liquor Store Advisor, you’re not just selling a business; you’re maximizing its value and ensuring its legacy.

If you’re curious about what your liquor store business and license are worth in today’s marketplace, reach out and let’s get started.


Request A No Cost, Confidential Consultation By Clicking Below:

Feedback From Clients

Why you should hire our liquor store brokerage.

Throughout the process Dan was thoughtful, respectful, and a great sounding board. He help negotiate a great deal and had a buyer for our chain of Three stores very quickly. At the end of the process there is no doubt in my mind why he put the word “advisor” in his businesses name.

- At​las Liquors

After owning my retail wine shop for 30 years, I was ready to retire but apprehensive about the daunting task of selling it. Within days of contacting Dan, he represented my business to prospective buyers and brought me 2 great offers.


- Susan F.

Dan is very calming and can get you from point A to point B - he knows how to deal with both sides and can get a deal across the finish line. At First I was hesitant about fees however, in the end, I wanted to give the team a bonus because of their great work!

- John L.

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B​oston, MA 02109

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